Why M&M’s Were Invented for Soldiers During WWII

 

When you think of M&M’s, you probably picture their colorful candy shells, melt-in-your-mouth chocolate, and playful mascots. But did you know that these iconic candies were originally created for soldiers during World War II? Yes, the beloved M&M’s we enjoy today started as a practical solution for military rations, designed to withstand harsh conditions while providing a delicious energy boost.

Let’s dive into the fascinating history of M&M’s and how they evolved from a wartime necessity to one of the most popular chocolate treats worldwide, readily available in candy shops across Canada and through online candy stores like Candyville.

The Birth of M&M’s: A Sweet Solution for Soldiers

During World War II, soldiers needed food that was easy to carry, non-perishable, and could endure extreme temperatures. Chocolate bars were a favorite energy source, but they had one major problem—they melted easily, especially in hot climates. Enter Forrest Mars Sr., the son of the founder of Mars Inc., who saw an opportunity to create a chocolate treat that wouldn’t turn into a gooey mess.

Inspired by a similar concept he observed in Europe—small chocolate pellets encased in a hard sugar shell—Mars partnered with Bruce Murrie, the son of Hershey’s president, to develop a new candy. This partnership is why M&M’s got their name: Mars & Murrie.

By 1941, M&M’s were officially introduced as a military ration, providing soldiers with a much-needed morale boost and energy source that wouldn’t melt in their pockets or rucksacks. The original M&M’s came in a cardboard tube, making them easy to store and carry. This innovative candy soon became a staple in military supplies.

From Battlefield to Candy Shelves

After the war, returning soldiers still craved the delicious and practical chocolate candies they had enjoyed during their service. Recognizing this demand, Mars expanded M&M’s production for the civilian market, launching them in stores across the U.S. by 1947. The brand soon gained popularity, and by the 1950s, M&M’s introduced the iconic slogan: “Melts in your mouth, not in your hands.”

As demand grew, so did the product line. M&M’s began introducing different colors, peanut-filled variations (1954), and eventually a rainbow of flavors that candy lovers enjoy today. The brand’s success allowed it to reach international markets, including Canada, where M&M’s became a favorite treat available in wholesale candy vendors and candy shops across Canada.

Why M&M’s Became a Global Sensation

Several factors contributed to M&M’s becoming one of the world’s most popular candies:

• Durability & Portability – Their hard candy shell makes them less prone to melting, making them perfect for travel, work, or school snacks.

• Variety of Flavors – From classic milk chocolate to peanut, almond, crispy, and caramel, there’s an M&M flavor for every preference.

• Marketing Genius – The introduction of the M&M characters (Red, Yellow, and friends) in the 1990s created a fun, engaging brand personality.

• Universal Appeal – Whether for baking, snacking, or party favors, M&M’s fit into various occasions and cultures worldwide.

• Availability – You can find M&M’s almost anywhere, from gas stations to high-end confectionery stores, and of course, in online candy stores like Candyville.

M&M’s in Canada: A Candy Lover’s Favorite

Today, M&M’s are one of the most popular chocolates in Canada, available in grocery stores, specialty candy shops across Canada, and through wholesale candy vendors supplying businesses and retailers. Canadian consumers love M&M’s for their consistent quality, fun branding, and delicious taste. They’re a go-to choice for everything from trick-or-treating to movie nights and baking recipes.

If you’re looking to stock up on M&M’s, Candyville is your one-stop destination. Whether you want to buy in bulk, explore new flavors, or order your favorite treats from the comfort of your home, our online candy store has got you covered.

A Legacy That Lives On

From a practical wartime solution to a global candy empire, M&M’s have come a long way. Their history is a testament to how innovation, necessity, and a love for chocolate can create something truly timeless. Next time you enjoy a handful of M&M’s, take a moment to appreciate the fascinating journey behind each colorful piece.

Whether you’re a casual snacker or a candy connoisseur, M&M’s continue to be a favorite for generations. And thanks to Candyville, you can easily get your hands on these delightful treats anytime, anywhere!