Easter Candy Trends 2026: What Canadians Are Buying
Spring 2026 is shaping up to be one of the most creative, diverse and purchase-ready Easters in recent memory. Whether you run an online candy store , manage a retail shelf, or are buying candy in bulk for events, understanding what Canadians are buying this season will help you stock smarter and sell more. Below I break down the biggest trends, what’s driving them, and practical product and merchandising ideas you can use right now. 1) Big-picture: the market context The Canadian confectionery landscape is expanding in both value and variety. Demand for plant-based and vegan confectionery continues to grow, backed by market research that shows robust year-on-year increases in vegan confectionery sales. At the same time, major manufacturers and premium chocolatiers are pushing flavour and texture innovation, turning seasonal releases into social-media-friendly moments that drive short-term spikes in demand. Reports from industry sources and trade press confirm flavour contrast ...