How to Curate the Perfect Candy Section: A Guide for Retailer Displays

Running a store? Then you’re sitting on a sweet opportunity—literally. The candy section is one of the most overlooked (but highest-potential) parts of your retail space. Why? Because candy drives impulse buys , repeat visits , and bigger baskets —but only if you do it right. It’s not just about throwing snacks on a shelf. A high-performing candy section needs the same strategy and intention you’d give any other revenue-generating category. Here’s how smart retailers are leveling up: 🔍 Know Who You're Selling To: Kids, teens, nostalgic adults—every customer group has its own favorites. Your product mix should reflect your local demographics. 🍫 Build a Balanced Assortment: Think chewy + hard, fruity + chocolate, sugar-free + indulgent. Offer both grab-and-go items and larger, shareable formats. 🛒 Place With Purpose: Don’t hide candy in a back aisle. Use checkout counters, end caps, and entry points to grab attention and trigger last-minute buys. 🎨 Merchandising Makes...